Introduction to Digital Marketing and SEO, Domain Name and Hosting

• What is marketing?
• How we do Marketing?
• What is Digital Marketing?
• Benefits of Digital marketing
• Digital marketing platforms and Strategies
• Comparing Digital with Traditional Marketing
• Defining Marketing Goals
• Latest Digital marketing trends
• What is SEO ?

Domain name and hosting

• What is Website?
• What is Domain Name
• Types of Domains
• Domain name suggestions
• Premium Domains
• Types of Websites
• HTML, CSS and Java Script
• Popular CMS
• What is WordPress

 

Search Engine Optimization

Introduction to Search Engines

• How the search engine works?
• Components of Search Engines
• Google Algorithms
• Google Results Page
• Panda, Penguin, Humming Bird & Pigeon
• Latest Updates in Google

 

Search Engine Optimization

Off page Optimization

• What is Link Building
• Types of Linking Methods
• DoFollow Vs. NoFollow
• Link building Guidelines
• Linking Building Methodology
• Links Analysis Tools
• Directory Submissions
• Local Business Directories
• Social Bookmarking
• Using Classifieds for Inbound traffic
• Question and Answers
• Blogging & Commenting
• Guest Blogging
• Press Releases
• Link Building Resources

 

Search Engine Optimization

Local SEO

• What is Local SEO?
• Importance of Local SEO
• Submission to Google My Business
• Completing the Profile
• Local SEO Ranking Signals
• Local SEO Negative Signals
• Citations and Local Submissions
• Penguin Recover Process
• Symptoms of Penalty
• Analyze which update hit the Site
• Compare the Before/After data
• Panda recovery process
• Penguin recovery process
• Mobile friendly update
• DisAvow Tool

 

 

 

Search Engine Optimization

SEO Reporting

• Website Position Analysis
• Website Monthly Reports
• Keyword Research and Competition
• Google Analytics

 Introduction to Keyword Research

• Types of Keywords
• Keyword Research Methodology
• Business Analysis & Categorization
• Google Keyword Planner
• Market Research and Analysis
• New Keyword Ideas
• Competition Analysis
• Finalizing the Keywords List
• Google Adwords

 

Search Engine Optimization

Onpage Optimization

• Introduction to Onpage
• What is Webmaster Tools
• Onpage Analysis Methodology
• Fundamental On-page Factors
• Website Speed
• Domain name in SEO
• URL Optimization
• Title Tag Optimization
• Meta Tags Optimization
• Content Optimization
• Sitemaps Generation
• Using Robot.txt in Site
• URL Redirecting Techniques
• Canonical Links
• Rich Snippets

 

 

 

Social Media Marketing

• Insights
• Facebook Marketing
• What is Facebook Advertising
• Types of Promotions
• Audience Targeting
• Advanced Audience Targeting
• Bidding Strategies
• Ad Formats

 

 

Google Adsense , YouTube and Email Marketing

Youtube

• Upload the first video
• How to optimize the video
• Custom settings in videos
• YouTube Engagement Metrics
• Increasing Subscribers
• Annotations and Cards
• How to use Playlists
• Understanding copyrights and spam
• YouTube Studio
• YouTube Analytics

 

Email Marketing

• What is Email Marketing?
• Importance of Email Marketing
• Popular Email Marketing Software’s
• Email Marketing Goals
• Introduction to Mail Chimp
• Mail Chimp pricing structure
• Account setup and settings
• Email marketing strategy
• Creating a Subscriber List
• Integration of Forms in Site
• Import subscribers in list
• Types of Email marketing campaigns
• Creating an Email Campaign
• What is Newsletter
• Design a Newsletter
• Reports
• Marketing Automation

 

What is Google AdSense

• How it Works?
• Top AdSense Earners [Global / India]
• AdSense Guidelines
• Website ideas for online earning
• Finding a Proper Niche
• Types of AdSense Account
• AdSense Interface Tour
• Create your First Ad
• Ad Formats and Sizes
• Bidding Models
• Custom Channels
• Ads limits in a page
• Adding code in site / using plugin
• Blocking Ads
• AdSense Optimization Tips

Additional Contents:

• Earn from Facebook
• Online Reputation Management
• Inbound Marketing and Content Generation
• Getting started as freelancer